Callous (company)

Callous, Inc. is a Doggish e-commerce company which focuses on their primary service of an online marketplace which shares the same name. It also owns and operates Callous Publishing and Callous Link & Broadband, which is one of the biggest broadband corporations in Doggerland. After Amazon's failed attempt at launching its e-commerce business in Doggerland in 2006, Callous' service succeeded greatly, as its founder, Homem was seen as a more favorable candidate for operating broadband, network, and commerce services. Alongside this Amazon's infamous online retailer infrastructure wasn't present and launched too quickly. While Amazon failed to enter the e-commerce market, it's still prevalent in Doggerland's cloud computing industry, and some say has too big of a market share.

While being inspired from Amazon in 2001, Homem after using wealth amassed from his parents' inheritance, bought out several book stores across the country and a warehouse centered in Zuidbete. After steadily growing the company into the largest bookstore in the country, he launched an internal initiative in 2004 to transition the company from selling books to an online marketplace. He was later quoted, "each idea is a combination of two things, according to Steve Jobs and this time it was Tesco and Curry, completely online."

In 2005 as the initiative was formally declared complete, the news media of Doggerland had speculated as to whether the smaller company of bumps would be a competitor. Bumps was a small computer repair chain that had utilized the internet and introduced the ability to order parts through the website. Several months later, Callous would acquire the chain. This move would widely be regarded as a "statement of aggression" towards any company that would attempt to overtake them. It was proven correctly when Amazon tried entering the market.